Embrace PHILOTIMO ! Something is happening in today’s society. There is change in the air. It’s been happening for a while. Consciousness is rising, and many people are waking up to the fact that the states of competition, division, conquer and fear-based tactics are no longer working. The reason is simple; these states of being are based on selfishness and what is in it for the individual. Guess what? Selfishness is old news. Selflessness is in. Selflessness is the force that inspires individuals to care about other people and the world around them.